# Brand Guidelines — Latino Family Connection of Rockland County

## Positioning

LFCRC connects Spanish-speaking families in Rockland County to local services that already exist — explained in Spanish, accompanied step by step.

## Voice & Tone

Professional, clear, technical but approachable. No jargon without explanation.

## Target Audience

Web agencies, freelance developers, and small businesses that need a performant, manageable website.

## Services

- N/A

## Differentiators

- N/A

## Preferred Phrasing

Use: N/A

Avoid: N/A

## Naming

- Official name: Latino Family Connection of Rockland County
- Legal name: Latino Family Connection of Rockland County Inc.